“You got to get this one, destined to be another smash success from Smule.”
T-Pain and Smule have announced the availability of “I Am T-Pain”. SingStar lets you lip sync with pop icons. Rock Band lets you strum and drum to mainstream hits. But only I Am T-Pain allows you to become that star you always wanted to be. Just sing into the mic and listen. Plus, you can record and share your music with the world. I Am T-Pain is based on the same Antares Auto-Tune technology T-Pain uses in the studio, now available in the palm of your hand for $2.99.
Again, viral video on Youtube is a significant part of Smule’s launch marketing. See below for a few notable hip-hop and R&B stars—from Soulja Boy to Keri Hilson to Akon—reacting as T-Pain shows each one his app for the first time:
Smule, a premiere developer of interactive sonic applications for the iPhone, released an enhanced version of the acclaimed Ocarina, on March 23rd, 2009. With Ocarina 1.3 you can now play it using touch or wind. This feature enables the product to have compatibility with 2nd generation iPod touch devices.
Users of the iPhone will have access to both modes — wind via blowing against your microphone, or touch. In touch mode, you only need to hold down holes to create sounds and music.
By now, everyone, well, almost everyone knows that Tap Tap Revenge is one of the most popular game downloads on Apple’s App Store. Tapulous Inc, the company that is behind the casual music game did and is still doing a few things right to pull this off.
Music Games Are Trendy
The music game genre is all the rage in 2007 & 2008. Some estimates put the music video games market at a very sizeable 40% of the total video game market. Tap Tap Revenge is riding this hot trend on the iPhone platform craze.
Tap Tap Revenge Getting Social
These Tapulous guys not only know how to develop a cool but simple music game but they also know how to market it, in a cost-effective Web 2.0 way, i.e. taking advantage of social media tools and techniques available and turning the Tap Tap Revenge gamers into a social network. The words about Tap Tap Revenge just spread like fire across the internet and the blogsphere. For example,
Youtube already has a lot of user submitted Tap Tap Revenge review videos. Just go there and search for Tap Tap Revenge review on youtube.com.
And they created this “Tapulous Winners’ Circle” after running a free music giveaway contest co-organized with Lala (Lala.com is a website for independent lables). A lot of people participated in the contest and surveys and generated a lot of data for Tapulous to later embed / include more music tracks in the Tap Tap Revenge game.
Developing the right game is only half the battle. Promoting it cheaply is the other, arguably more important half.
Updated: Tap Tap Revolution
So what’s Tap Tap Revolution (TTR)? Is it the same as Tap Tap Revenge. It turns out that an iPhone developer extraordinaire named Nate True built this original game called Tap Tap Revolution and then sold his game to Tapulous to be renamed Tap Tap Revenge.