T-Pain and Smule bring Auto-Tune to the iPhone
“You got to get this one, destined to be another smash success from Smule.”
T-Pain and Smule have announced the availability of “I Am T-Pain”. SingStar lets you lip sync with pop icons. Rock Band lets you strum and drum to mainstream hits. But only I Am T-Pain allows you to become that star you always wanted to be. Just sing into the mic and listen. Plus, you can record and share your music with the world. I Am T-Pain is based on the same Antares Auto-Tune technology T-Pain uses in the studio, now available in the palm of your hand for $2.99.
Again, viral video on Youtube is a significant part of Smule’s launch marketing. See below for a few notable hip-hop and R&B stars—from Soulja Boy to Keri Hilson to Akon—reacting as T-Pain shows each one his app for the first time: